The odds of a website visitor reading through long pages about every condition you treat? … Not likely.
The odds of potential patients searching Google for the condition that specifically relates to them, landing on a page dedicated to that issue, and learning to trust you because of that page?… Happens every day!
Condition pages personalize your marketing for each local human that might need your help and ensure you get discovered in as many searches as possible. Then, they take visitors from totally unaware of PT to trusting your expertise.
Short answer: Yes.
Because the general public still doesn’t fully understand how PT might help them outside of maybe surgery, you need to make personal connections with them & their unique problems. Anyone who tells you “you don’t need all that” lacks an understanding of how content marketing works.
